Ducati isn’t just a brand or only a company. It’s a big family, a world made ofcountless stories that all have in common the same passion. Unique stories just waiting to be told. Stories about people.
The ones who work at Ducati, the ones who create, who labour and who put their heart and soul into building the future, day after day. There are magical stories about heroes with a special talent who take on the challenge, together and for Ducati. There are adventure stories of people exploring lands of wonder and who feel Ducatista.
There are stories about people who’ve been Ducatistas forever and know that they’ll pass on this enthusiasm to their successors. There are stories aboutexcellence and creativity that share the values, emotions and memories with Ducati.
All this and more is Ducati People. Portraits of our, and your, grand passion for Ducati.